One thing I did definitely wrong was not giving a name to this promotion. Referencing it as “promotion for European devs” or “publish your WP apps for free” was quite difficult and not catchy at all. I’m noting this for the future.
From your side, everything was perfect! I got a big number of shares, many retweets on Twitter (including some very popular profiles like @nokiadeveloper and @ch9), the story featured on WPcentral.com (wow, thanks!), the initiative got support from Lance McCarthy (who did this in the first place for the US market) and – the most important – prototypes you have sent were great! Ok, there were few I’ll-make-this-in-an-hour-to-get-the-token apps, but most of them were pretty good and I’m very happy that all those enthusiastic developers got a small token of appreciation through this initiative.
The offer was valid for European countries only, and the tokens went to: Austria, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Italy, Latvia, Macedonia, Netherlands, Norway, Poland, Romania, Slovakia, Spain, Sweden and UK. There were multiple participants from each country, of course. The initial number of tokens was not enough, so I got another batch from Nokia during the last week – that lasted almost to the end (I was one day short).
I asked each developer to send me a link to his/her app when published in the Store. I got quite a few links already, and the apps look great, so I’ll probably do a blog post with the top 10 apps from this initiative.
Once again, thanks to the Nokia Developer Champions program for making this possible!
(By the way, if you live in South Africa, hurry up – there is a similar initiative active for just a few days.)